failed to notice that Athens was a greater school than any 
university even he could dream up. In other words, the greatest 
school had been put out for human use before it has been 
thought out. Now, this is especially true of our media. They are 
put out long before they are thought out. In fact, their being 
put outside us tends to cancel the possibility of their being 
thought of at all.

     Everybody notices how coal and steel and cars affect the 
arrangements of daily existence. In our time, study has finally 
turned to the medium of language itself as shaping the 
arrangements of daily life, so that society begins to look like a 
linguistic echo or repeat of language norms, a fact that has 
disturbed the Russian Communist party very deeply. Wedded as 
they are to nineteenth-century industrial technology as the 
basis of class liberation, nothing could be more subversive of